The impact of flow and anxiety on mobile shopping intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 103 === Most extant mobile shopping studies use the TAM model, but little studies have been a focus on the flow theory. Furthermore, numerous previous studies have also presented a relationship between perceived usefulness, perceived ease of use and flow, a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74386130269805290648 |