Applying ZMET to Unveil Consumers' Purchase Behavior of Mobile Applications
碩士 === 國立高雄師範大學 === 資訊教育研究所 === 103 === The proliferation of mobile applications (mobile apps) provides a great variety of choice for consumers. The variety of choice ignites fierce competition for mobile apps developers. This paper aims to explore how service quality affects consumers' purchas...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96282885244252740574 |