The Study of Experiential Marketing and Experiential Value of Nike Women Runners

碩士 === 國立高雄師範大學 === 體育學系 === 103 === The Study of Experiential Marketing and Experiential Value of Nike Women Runners Abstract This study were focused on experiential marketing and experiential value of female participants of WE RUN TPE: 2014 NIKE WOMEN’S HALF MARATHON in 2014. The research used th...

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Bibliographic Details
Main Authors: Yu-Hsuan Hsiao, 蕭郁璇
Other Authors: Mei-Jen Huang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/60068220991738263164