The Research of International Exhibition Management on the Exhibitor’s Performance - A Case Study of ATC tool manufacturing plant

碩士 === 南開科技大學 === 車輛與機電產業研究所 === 103 === International exhibition is to promote products, build brand image marketing important battleground. Taiwan's export-oriented system, participating in international exhibitions in marketing, it is an important way to promote Taiwan's industry intern...

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Bibliographic Details
Main Authors: Chia-Hui Liu, 劉佳惠
Other Authors: Chin-Wen Ou
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/ynnw2a