Comparison of Two-Stage Clustering Methods: SOM and K-Means Algorithm and Hierarchical Clustering and K-Means Algorithm in Tourist Information Management in Phuket, Thailand

碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 103 === Abstract The objectives of this research are (1) to investigate the characteristics and behaviors of tourists who visited Phuket of Thailand and (2) to suggest the efficient approach of analyzing business data that is different in both characteristics and...

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Bibliographic Details
Main Authors: Dabpimsri Worawut, 陳曉君
Other Authors: Hung-Bin Chen
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/javpt5