The Effect of Experiential Marketing and Aesthetic Ability on Revisiting Willingness

碩士 === 國立屏東大學 === 企業管理學系碩士班 === 103 === The purpose of this study is to investigate the effect of experiential marketing and aesthetic ability on revisiting willingness. To find out whether the experiential marketing will improve revisiting willingness, we add aesthetic ability to this study to anal...

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Bibliographic Details
Main Authors: HSIEH, CHIH-CHAN, 謝誌展
Other Authors: ZENG, JHIH-HONG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/86482902561899430709