A Study on Brand Image, Brand Positioning and the Willingness of Consumers to Purchase with the Fubon Insurance Company as an Example.
碩士 === 國立屏東大學 === 國際貿易學系碩士在職專班 === 103 === Property and casualty insurance industry in Taiwan environment has become increasingly close to saturation.In order to move towards the trend of international operations, the business has been different to the past.The business must payattention to the qua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uvj25g |