The Moderating Effect of the Brand Image on the Relationship of LINE Official Account Users’ Intention to Accept the Message and Purchase Intention.
碩士 === 國立屏東大學 === 商業自動化與管理學系碩士班 === 103 === There is a growing interest in studying the social media marketing but literature on the subject is still in its beginning. This study applies UTAUT2 as the research framework to identify the key determinants of accepting cooperate message in a social netw...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/10234129870191753417 |