The Influence of Media Type of Mobile Advertisement on Consumer Behavior Model
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 103 === With mobile commerce increasingly being taken seriously, consumer behavior has changed in the past the traditional consumer behavior and passive behavior as an entity to purchase: Note (Attention, A), interest (Interest, I), desire (Desire, D) and Action (A...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/69587328301712455083 |