The Influence of Media Type of Mobile Advertisement on Consumer Behavior Model
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 103 === With mobile commerce increasingly being taken seriously, consumer behavior has changed in the past the traditional consumer behavior and passive behavior as an entity to purchase: Note (Attention, A), interest (Interest, I), desire (Desire, D) and Action (A...
Main Authors: | Wei, Li-Fang, 魏莉芳 |
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Other Authors: | Tseng, Chi-Hsing |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/69587328301712455083 |
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