Does Established Offline Store Drive Online Purchase Intention?
碩士 === 國立屏東大學 === 行銷與流通管理學系碩士班 === 103 === Previous studies have asserted more evaluation of multiple channels but less of synergistic. This research examines the interaction between online and offline operations. The purpose of this research is to exam the synergistic of online/offline operation an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72871781222478562669 |