The Study of Word-of-Mouth Marketing of Wedding Hosts in Taiwan
碩士 === 國立屏東大學 === 文化創意產業學系碩士班 === 103 === Based on the basic viewpoint of “Word-of-Mouth Theory”, this research emphasizes on the influence between the “original media”, “society” and “audience” with the “Media Dependency Theory”, leading in the influence between the Internet, network platform and a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67848378042128644351 |