The Impacts of Unboxing Texts on the Consumers’ Purchasing Intention: A Study based on Conformity Theory
碩士 === 國立屏東科技大學 === 資訊管理系所 === 103 === With the rapid development of the internet, online forums have become important platforms for people to share their user experiences and discuss new information. Unboxing articles are beyond pure textual articles, creating a new form of word of mouth online. Un...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37798914946610344143 |