A Study on Visitors' Recreation Preferences and Experiential Marketing Strategy of Rural Festival Activies—A Case of 2015 Wheat Festival in Daya District,Taichung City
碩士 === 國立屏東科技大學 === 農企業管理系所 === 103 === This study aims to analyze the relationahip between visitors' recreation preferences and experiential marketing srategy of rural festival activies. A questionnaire survey was carried out to collect data from 492 visitors participated in 2015 Wheat Festiva...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kn43fp |