Adapted Hotelling Model for Differentiation Strategiesin Marketing Campaigns
博士 === 國立中山大學 === 企業管理學系研究所 === 103 === To cope with the increasing variety and complexity of marketing campaigns, we relax two major assumptions in the classical Hotelling model - low differentiation and universal transportation cost. With these adaptation, we extend the application of Hotelling mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68080638763181771096 |