The Purchase Intention of Pop Musical Concert:The Perspective from Elaboration Likelihood Model
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === Recently, pop musical industry was turned physical musical market into digital musical industry. The total musical industry was declined, but the pop musical concerts have become the newest businesscanvas in pop musical industry. Besides, Taiwan consideres as...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21073611523137320178 |