Impacts of Experiential Value of Hedonic Products on Brand Equity
碩士 === 國立中山大學 === 企業管理學系研究所 === 103 === As Taiwan became a modern nation, the consumer market is in rapid development in which the middle class is increasing. The Leisure and Entertainment industry is booming, in what has been dubbed an emerging “Experience Economy.” In this industry, hedonic produc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w8sq67 |