Discussion of attitude toward the ad and advertising effectiveness in social network sites—the influence of position, type and mechanisms
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === Social network sites (SNS) is now one of the most frequently used site for internet users, people use SNS for interacting with community members and passing messages. Among them, Facebook is the largest SNS in the world, and has more than 1.4 billion members c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99776b |