An Eye-Tracking Study of the Context of Product Pictures Impact on Appeal and Purchase Intention of E-commerce Websites

碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === This research aims to discuss the impact of the context of product images on the visual appeal of e-commerce websites and consumers’ purchase intention. In this study, experimental method and the eye tracker have been used. In the eye tracking experiment, the...

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Bibliographic Details
Main Authors: Cheng-jr Hou, 侯承志
Other Authors: Hsin-Hui Lin
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/69806271133731900751