An Eye-Tracking Study of the Context of Product Pictures Impact on Appeal and Purchase Intention of E-commerce Websites
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === This research aims to discuss the impact of the context of product images on the visual appeal of e-commerce websites and consumers’ purchase intention. In this study, experimental method and the eye tracker have been used. In the eye tracking experiment, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69806271133731900751 |