Influences of Visual Contrast on Attentional Capture of Keyword Advertising
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === This study aims to discuss the influences of visual contrast and intention on attentional capture of keyword advertising. When users query, they adopt feature search mode, and looking for the things with visual feature similar to the target they want. Visual c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17983415577443308611 |