Intention to participate in Engagement Marketing Activities in Social Media
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === Marketers need to disseminate information in traditional marketing. Because of the appearance of social media, users get information from not only marketers but also other users in social media. Information shared by other users in social media is often easil...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67002391464112160285 |