The Influence of the EC Platform Service Policy toward a Consumer’s Regret Perception That is Caused by the Impulsive Purchase
碩士 === 國立中山大學 === 資訊管理學系研究所 === 103 === With the rise of e-commerce, the study of impulse buying began to focus on the online shopping environment. Previous studies have indicate that it does exist in consumer behavior in e-commerce. There are a number of significant research on causes and factors o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6fm9ut |