The research of competition strategy for Microcontroller (MCU) market—M company is used as the research case

碩士 === 國立中山大學 === 高階經營碩士班 === 103 === The research of the topic for this paper will focus on Microchip Technology Inc. We will investigate how Microchip can succeed from near bankrupt in the highly competition MCU market. How Microchip can win the number 1 worldwide market share for 8-bit microcontr...

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Bibliographic Details
Main Authors: Chien-chang Hsu, 許見長
Other Authors: Chi-Cheng Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/kpn28n