A Study of Relationships among C-bike Branding , Use intention and Word-of-Mouth by Kaohsiung Citizen
碩士 === 國立中山大學 === 公共事務管理研究所 === 103 === With globalization, merchandises in all countries face the brand new era of &;quot;Brand&;quot;. How to promote and deliver one brand’s most positive image to the world and how to attract people to be one brand’s most faithful fans with satisfaction be...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90442172803809755382 |