Relationship Marketing for Tzu Chi DAAI TV
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === This research aims to build the framework of relationship marketing for the non-profit television station. Therefore, the study discusses the relationship benefits, relationship quality and the impact on audience loyalty when Da-Ai Television Station deliver i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97548260241275444635 |