Does stickers'' appearance work? The influence of LINE brand stickers’ attractiveness on consumer behaviors.
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === As smart mobile devices have become universal, many enterprises advertise their products or services by using stickers of communication applications (APPs)to promote their brands.. This research aims to examine the causal relationship between the physical attr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tgav6w |