The Effect of Cute Product Stereotypes on Function Evaluation, Purchase Intention, and Willingness to Pay
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === &;quot;Cute products&;quot; can be seen everywhere in our daily life. Marketers believe the cuteness of the product will not only attract the attention of consumers but also make the product stand out among the competitive market. However, are cute pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4k52x8 |