Food Program Audience Characteristics, Viewing Behavior and Behavioral Intentions - An Investigation of Theory of Planned Behavior
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === In this study, the viewing behavior was incorporated into the theory of planned behavior for the purpose of exploring the correlations among variables of food program audience’s characteristics, viewing behavior, attitude, subjective norms, and perceived behav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ky9ytx |