Gift-giving: The Moderating Effect of Gift Category And Gift Price In The Relationship Between Emotions And Closeness of Givers and Receivers
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 103 === There are lots of motivations behind gift-giving. The goal of gifting is to enhance the connection between the givers and the receivers. This research investigates the gift-giving motivation by examining the asymmetry psychology between the givers and the rece...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e8ts7d |