A Influence of Brand Community and Brand Community Love on Brand Community Loyalty: The Case Study of Pharmacy
碩士 === 國立臺北商業大學 === 商學研究所 === 103 === In this consumer-driven market environment, many enterprises focus on the consumer experience and feelings or emotional factors. Thus, making the concept of Brand Love emerge to meet a historic destiny. That is to provide a new perspective for marketing or c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23676r |