The relationships among Brand Image, Brand Equity and Brand Licensing-Brand Love as the Moderator
碩士 === 國立臺北商業大學 === 商學研究所 === 103 === Franchising industry has been developed in Taiwan for over 30 years. Brand is the most important link in franchising system. To build a good franchising brand is the first step to develop franchisees as well as one of the important considerations when franchisee...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8yj6qx |