A Study on User Intention of Using Online-to-Offline (O2O) Model of Customer’s Website Trust and Location-based Services
碩士 === 國立臺北商業大學 === 商學研究所 === 103 === As the popularity of mobile devices, Wi-Fi and GPS’s application development, the development of electronic commerce tends to diversity. In order to satisfy consumer demand, O2O (Online to Offline) is emerging as the times require. In this paper, we explored the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85203459615425482751 |