The Study of Influence of Experiential Marketing and Service Quality on Word-of-Mouth and Repurchase–An Example of Tianmu Market
碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 103 === Retailers meet a big challenge nowadays, for online business become more and more universal. Connecting with Online to Offline shopping model, physical stores become a showroom of online shops. Moreover, consumer will do the same way of shopping for a while...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a8jasr |