Applying the Theory of Planned Behavior to Explore the Behavioral Intentions of Taiwanese People Participating Sport Tourism Abroad
碩士 === 國立臺灣體育運動大學 === 運動事業管理學系碩士班 === 104 === Based on the theory of planned behavior (TPB), the aim of this study is to develop a behavior pattern regarding Taiwanese people in sport tourism abroad, by discussing the various behavior intentions (BI) affected by different attitudes (AT), subjective...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88341773662606863099 |