The relationships among home game marketing, territorial association, team identification, and behavioral intention: A case study of the Lamigo Monkeys in the CPBL
碩士 === 國立臺灣體育運動大學 === 休閒運動管理研究所 === 103 === The purpose of this study was to explore the relationships among home game marketing, territorial association, team identification, and behavioral intention. The participants of the study were the home fans of the Lamigo Monkeys, The instrument was compris...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/q2n26c |