Pricing Policies in Dual Channel Supply Chain with Fairness Concerns

碩士 === 國立清華大學 === 工業工程與工程管理學系 === 103 === Previous research works focused on profit or monetary payoff maximization as the decision maker’s sole objective in coordinating the channel. However, the decision maker may deviate from his best response for some implicit reasons, which is called boundedly...

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Bibliographic Details
Main Authors: Hsu, Pei-Heng, 徐培恒
Other Authors: Wen, Ue-Pyng
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/52410069075635287560