An exploration of online registration: why people register with websites, and why do they choose Single Sign-On (SSO)?

碩士 === 國立清華大學 === 服務科學研究所 === 103 === In order to get user’s personal information and analyze user information to improve marketing skill and build customer relationship, increasingly growth of websites ask people for registration. Although registration is important, few studies research it. This st...

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Bibliographic Details
Main Authors: Hung, Yen-Hsiang, 洪嬿翔
Other Authors: Ray, Soumya
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/nvvdp8