The Influence of Sticker Spokes-Character on Brand Equity and Purchase Intention-A Study of LINE App
碩士 === 國立臺灣師範大學 === 美術學系 === 103 === With the popularity of portable devices, the adoption of global mobile APPs has been highly booming. Among them Instant Messaging APP has been far from other types of APPs, which obviously shows its hit. In Taiwan, LINE App has successfully taken up the most mark...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2b4g5v |