How may endorser expertise influences consumers' correction for source bias in multiple endorsement scenario across diversified product categories- The study on expert endorsers of sport goods
碩士 === 國立臺灣師範大學 === 管理研究所 === 103 === This research is based on Elaboration Likelihood Model and Flexible Correction Model. Taking sport products as an example, we would like to know the influences of endorser (expertise/general endorser), consumer involvement (high involvement/ low involvement) and...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/574gu4 |