A Study on the Influence of Hope on Purchase Intention of Big Lotto: Risk Attitude and Rollover Effect as Moderators
碩士 === 國立臺灣師範大學 === 管理研究所 === 103 === In this study, we investigate the influence of hope on purchase intention of lottery with two moderators: risk attitude and rollover effect. Past studies show that purchasing lottery is a risky behavior; therefore, a buyer’s risk attitude is related to his or he...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gynb85 |