E-wom’s Impacts on Consumer Perceived Credibility in Beauty Virtual Community： Effects of Product Source and Message Type
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 103 === In virtual community, there are many comments wrote after using samples. Customer wrote e-wom after using sample and buying goods are different in product source, but past studies of e-wom credibility didn't consider the different of product source. Beside...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/n36fnq |