A Study of Consumer Switching Behavior on Low-Cost Carrier Passengers
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === This study aims to explore the relationships among switching behaviors and satisfactions for consumers who switched to fly with low-cost carrier (LCC) . Starting from collecting critical factors to figure out what make consumers switch to LCC, this study...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64023054418311412484 |