A Study of Spectators’ Stadium Atmosphere, Experience Value, and Repurchase Intention for the CPBL
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === This study aimed to explore the relationships among spectators’ stadium atmosphere, experience value and repurchase intention for the CPBL events. The study was done with 599 valid questionnaires completed by spectators of the CPBL 4 home teams. Based on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7ukdeg |