The New Trend of Mega International Event Communication-The Integration of Sport And Social Media
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === This study aimed at the user’s behavior of “Facebook Trending World Cup”, 2014 FIFA World Cup Brazil, which constructed the behavioral intention model based on the theory of Technology Acceptance Model (TAM). The subjects were 386 users who had used Faceb...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/au4f4h |