The research of Taiwan fitness clubs’ customer experiential marketing, relationship quality and customer retention
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === Sports Administration promoted「Having Fun In Sports, Living Healthy Life」as a slogan in 2012. The sports industry were able to flourish. After two famous club Jia-Tzu and Alexander closed down, how to pursue sustainable development became a very important...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75854311553444091759 |