A Study of Exploratory Buying Behavior Tendency, Sport Involvement, and Purchase Intention for the Wearable-Technology's Consumer
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 103 === Abstract This study aimed to explore the relationships among exploratory buying behavior tendency, sport involvement, and purchase intention for the Wearable-Technology's Consumer. The study was done with 302 valid questionnaires completed by consume...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21287296224493622603 |