The Study of the Brand Image , Perceived Value and Purchase Intention : A Case of Budget Women’s Clothing Online Market
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 103 === This study focused mainly on the exploration of consumer’s views about budget women’s clothing in online market between brand image, perceived value and purchase intension . Of the 413 questionnaires sent to female consumers in Taiwan area with regard to pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6g28dz |