He Context Effect of Dual Positive Primes: An Extension of Dimensional Range Overlap Model

碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 103 === The purpose of the research is to investigate the evaluation change of the customers in a specific dimension. Although there are substantial theoretical and research articles focused on the reason why people change their evaluation and context effect betwee...

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Bibliographic Details
Main Authors: Hsu, Shu-Ting, 許舒婷
Other Authors: Hsiao, Chung-Chiang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/q7uvu4