A Study of the Impact of Experiential Marketing on Consumer Trust and Purchase Intention
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 103 === With the popularity and convenience of Internet, blog commerce has become an essential part of modern daily life. Based on the Strategic Experiential Modules (SEMs) proposed by Schmitt (1999), and internet users who have experience on browsing or buying blogger...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04096509545101645632 |